Urban Decay — Pretty Different
RetailSeoul travel retail: loud Urban Decay story, interactives shipped for the campaign.
Image onlyCreative technology
Technical DirectorInteractive campaigns & experiential venues
XR/AR, luxury retail, and big venue installs—from first pitch through install week. Unity, WebGL, and hardware when the job needs them.
- Unity
- C#
- Three.js
- HTML5
- Node.js
- Mobile App
- OpenCV
- More…
38+
Case credits
Exhibits, venues & integrated campaigns
20yrs+
Years building
Interactive, games & installation
7yrs+
Years leading delivery
Technical direction at AIR — from Oct 2018
About me
I run technical direction for creative technology—pitches, prototypes, production templates, and unblocking on site. Still hands-on across Unity, native mobile, Node services, computer vision, and physical computing; I care that deliveries still work on site, on schedule, under real crowds.
Selected work
Venue-scale pieces and retail-adjacent launches. Happy to add context where NDAs allow.
SkinCeuticals — Mobile AR Q&A Game
ARMobile AR Q&A for product education; rolled out across China touchpoints for the campaign.
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SkinCeuticals — AR Serum Catcher
GameHong Kong retail AR: simple game loop around the serum line, still focused on product.
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Shiseido — Sense of Beauty
InstallationChangi travel retail: Shiseido story on the floor, installation through opening.
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L'Oréal Paris — Year of Tiger Virtual Popup
XRLunar New Year virtual popup for Hainan retail traffic.
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L'Oréal Paris — Space Odyssey
CampaignLunar New Year in store: space theme, interactive retail story for L’Oréal Paris.
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Lee Gardens — AirTennis
SportsSports-led piece at Lee Gardens—physical play tied into the wider event mechanics.
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Lancôme — Smart Store
RetailSeoul smart-store for travel retail: interactives on product and along the shopper path.
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IFC Mall — Santa Academy
MallIFC festive run—short interactives aimed at families in Central.
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Cityplaza — Christmas Mission
MallCityplaza Christmas: big footprint, mission-style tasks, seasonal traffic.
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Givenchy — Le Prisme Libre
BeautyGivenchy APAC retailtainment: four-shade story in store for Le Prisme Libre.
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Charlotte Tilbury — Look of Love
BeautyHong Kong Charlotte Tilbury—heart theme through the retail path.
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Lancôme — Journey to Radiance
BeautyHysan travel retail: Lancôme story, interactives built to pull shoppers through.
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Helena Rubinstein — Beauty Destination
RetailHelena Rubinstein at Rosewood Sanya—premium beauty discovery in an APAC retailtainment block.
Image only- Ask meMore than fits here—happy to go deeper offline →
More than this page
Beyond public links—war stories, tests, and delivery notes worth a proper chat.
Contact me
Want to talk something through? Message me here or email.